THE INSIGHT
Planners are essential one’s time and life management tool. It gives you a sense of control in managing an increasingly fast-paced life. This is most useful if it matches the lifestyle you have. Planners are a witness to one’s year. It holds memories, plans, dreams - basically everything that one goes through the whole year. This makes finding the perfect planner a really personal task.

THE PRODUCT
After a research study on planners, the Belle de Jour concept was born. It is the first organizer specially targeting women in the Philippines, full of witty and relevant articles, optimized layout design and discount coupons from various popular fashion and lifestyle brands. Unique features like shopping lists, meetings to schedule, professional priorities and etc. help Pinays organize their schedules and daily to-do lists. This makes the planner an indispensable tool to make the most out of Belle de Jour lifestyle.

THE SUCCESS
Because of the exceptional grasp of what is relevant to the target market, the company quickly sold all copies produced and at the same time elicited a big demand for the product. Despite zero advertising aside from an e-mail passed around, the product elicited a huge buzz, leading to 40% of our buyers hearing about BDJ from friends and colleagues. Even after the product was already sold out, many still kept inquiring if they could purchase the planner.