STORY OF BDJ

It all started with a search for the perfect planner. The year 2006 was about to start and I wanted to be able to manage my life - be more organized, do more things, be clearer with what I wanted to do with my life. Yet, despite searching bookstore to bookstore, no planner could satisfy my idea of the perfect planner. Thus, as a last resort, I designed my own planner. I followed some time management principles I read up on and personalized the layout. I even included my favorite illustrations and poems/articles in the planner. After I finished the design and the content, I printed out the planner and had it bound. I was really happy with my planner.

My friends then started noticing my planner, complimented me on it, and suggested that I mass produce it, with some tweaking of course! My planner was extremely OC, with more time management frameworks. I decided to make a business out of it then the ideas came from my closest friends and mentors. I asked some of my closest friends to join me in the business, each bringing something unique that complement all of our talents. And there you go, we had Belle de Jour Enterprises. Until we started selling did we only realize we had a great product! It was really exciting getting orders and hearing from our customers about how much they love the planner.

Now, because of all the excitement and buzz around the product, we just had to extend the Belle de Jour power planner online. We envision creating a community for you that's also made up of you - the fashionista achievers, the stylish go-getters, or better yet - the Belle de Jour girls.